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Dublin: 5 °C Sunday 26 January, 2020

Nokia's below-the-belt attack on HTC at handset launch

Check out this ‘gift pack’ given to people attending Nokia World yesterday – including a ‘HTC’ (ham, tomato, cheese) sandwich.

NOKIA might have tried to elbow their way back into the smartphone market with the launch of three new handsets yesterday – but tried to get some below-the-belt digs in on their rivals while they were at it.

People attending the launch, at the Nokia World 2010 event in London, were given a gift pack including the following letter. The letter refers to a press conference taking place today being held by Taiwanese manufacturer HTC.

[Image from @PaulOBrien, MD of, on Twitter]

Full text:


Thanks for attending Nokia World 2010, we hope you enjoyed it and got all the information you needed.

As you’re off to the HTC press conference, we wanted to give you a little HTC press conference survival kit:

  • The HTC, Ham, Tomato & Cheese (not the most exciting) sandwich
  • An energy bar in case you need a boost
  • A giant foam finger to use during the Q&A (just to make sure your question gets answered)
  • A pen and pad for doodling
  • Ear plugs and an eye-mask in case you feel snoozy

And a few extra items to keep you entertained.


The Nokia Team

Meow! Maybe this Smartphone War will be more interesting than we thought.

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About the author:

Gavan Reilly

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