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Dublin: 10°C Tuesday 19 January 2021
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Enda and Joan look pretty happy with their 200 new jobs and orange trainers

German fashion company Zalando is set to create 200 tech jobs in Dublin with its ‘Fashion Insight Centre’.

Zalando Opening  1 Enda Kenny and Joan Burton with Zalando founder Robert Gentz and IDA Ireland CEO Martin Shanahan at the launch today Source: Colm Mahady/Fennells

ENDA AND JOAN got their hands of some pretty jazzy looking orange trainers today.

They came as part of one of the more extravagant jobs launches Ireland has seen in recent times - with German online fashion company Zalando using boat travel and a catwalk show to promote its new ‘Fashion Insights Centre’.

Dignitaries from Ireland and Germany were transported from Grand Canal Dock across to an area now dubbed ‘Silicon Docks’.

Attendees had not been informed beforehand where they were going or even what company was hosting.

Upon arriving at the location, the attendees were joined by Taoiseach Enda Kenny and Tánaiste Joan Burton, and were treated to a fashion show by models wearing the company’s clothing and footwear.

The 200 jobs the company is creating in Ireland will be focused on the tech side of the business. Zalando specialises in selling clothes, shoes and lifestyle products online.

The ‘Fashion Insights Centre’ will be focusing on the areas of research and development, big data analysis, data science and engineering.

Also present at the launch today was the firm’s founder, Robert Gentz, who said the new Dublin-based centre would play a “major role” for the company in their continued European development.

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Speaking at the launch, Taoiseach Enda Kenny said: “Ireland’s pre-eminent position at the cutting edge of technology did not happen by accident.

Our economy is an open and business-friendly one, with minimum of red tape or administrative hurdles. Investing companies find certainty and transparency here.

The company currently operate in 15 countries across Europe. The new jobs will be created over a three-year period and the company is supported by IDA Ireland.

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