Irish man convinces Scandinavian company to put tricolour on crisp packs

The packets feature a story about an Irish man who created the salt and vinegar flavour with a Union Jack printed underneath and Niall Mullins wasn’t having any of it.

AN IRISH MAN living in Sweden has convinced a well-known Scandinavian company to replace the Union Jack flag on their crisp packaging with the tricolour.

The packets of salt and vinegar crisps produced by Estrella feature a story of an Irish man – Joe ‘Spud’ Murphy – who was the first in the world to come up with the cheese and onion and salt and vinegar flavours. Just under the story, however, there is a Union Jack.


Niall Mullins, who moved to Sweden in 2001, has been irked by the crisps for years and this week  he decided to write the company a strongly worded email.

Speaking to he said, “I suppose they just broke me one day, I just got a bit mischievous because I had time on my hands and I didn’t expect an answer from them but they got back to me within two days.”

In email correspondence, Estrella apologised “profusely” for the mistake and said it will “correct this as soon as the next batch goes to print”.

Mullins said he’s looking forward to seeing the first pack with the Irish flag on it and is hoping the company will send him a few freebies for pointing out their error.

It’s likely to be a few months before the new packs hit the shelves so we’ve created a mock-up of what they might look like. Maybe Estrella will spot it and model the new design on ours…


Read: A definitive ranking of Irish crisps, from worst to best>

Read: Happy National Potato Day! Here are 7 interesting facts about the humble spud>

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