THEY SAY IT takes a village to raise a child, but in the modern era, it can be harder to find your village. 

The world continues to change rapidly, and the way we live our lives and raise our children has changed accordingly. We no longer take it for granted that we will have neighbours to rely on, or family close by to share the challenge of childcare.

Not only that, but we are increasingly exposed to a wider and wider range of information and advice on how to take care of our kids, and it can be ever more difficult to sort the good information from the bad. 

BROODE was built as a modern Irish village, built specifically for Irish families, with medical content aligned to Irish HSE guidance and support designed around the maternity and early-parenthood system parents actually navigate here. With one premium membership, you have access to an Irish-specific platform that combines continuity of care, trusted expert guidance and community from pregnancy through early parenthood.

A midwife-led online platform, BROODE gives parents access to over 40 expert-led courses, regular live sessions and Q&As with the same trusted Irish GPs and midwives, specialist support across feeding, sleep, pelvic health, maternal wellbeing and early communication, pregnancy and postnatal Pilates, local meet-ups and a moderated community.

That continuity is central to the model: rather than repeatedly starting again with new people and disconnected services, parents can build familiarity with the same trusted experts over time. In-person activity has begun in Dublin and Wicklow, with plans to expand into additional regions through local midwife-led communities.

By providing a range of trusted, expert voices, BROODE offers a haven for parents who want to make sure they are getting the best possible support throughout the first years of their journey, from pregnancy all the way up until the toddler years. That matters particularly for parents who may be at home alone with a baby during the week, living far from family or without an existing local support network.

BROODE also supports parents through major transitions that are often overlooked, including preparing to go on maternity leave and returning to work, with practical workshops designed for both parents and partners.

BROODE has already received very encouraging feedback from an early testing group. A group of 42 parents currently using BROODE submitted feedback with an average score of 4.9/5 overall, with a 9.5/10 score on how likely they are to recommend the service to other parents. Testers described BROODE as a ‘baby bible’, ‘one place with all the answers’, and a digital ‘village’.

Founded by Amy Corrigan, herself a mother of two, BROODE’s goal is to provide a safe and trusted environment for parents when they’re up at 2am and wondering where to turn for advice, needing to prepare for essential appointments, or simply seeking the assurance that will help them confidently meet the challenges of a major life transition. 

Not only that, but BROODE also sets out to help parents find community in an Irish-focused way, through local meet-ups, in community forums, and by meeting other parents in similar situations through the service’s flagship programme. 

BROODE’s flagship Welcome to Parenthood programme takes a different approach to traditional one-day antenatal classes. Couples meet the same local parents and midwives repeatedly from pregnancy into the postnatal period, combining practical education with time to build genuine relationships and a local support network. The programme includes midwife-led sessions, practical workshops, baby-friendly postnatal gatherings, newborn sleep support and ongoing Midwife Q&As between sessions.

Giving good advice and good support to parents is at the heart of BROODE’s mission. Everything on BROODE is reviewed by qualified professionals before it reaches the end user. A Medical Advisory Board of Irish GPs reviews core medical guidance, while midwives review clinical content within midwifery practice. Expert sessions are led by specialists qualified and registered in their own field. The message is clear: everyone who gives you advice through BROODE will have the credentials to back up exactly what they say — meaning that BROODE will be a place you can turn to rather than scrolling through Reddit or TikTok and hoping you stumble across the right solutions for you. 

BROODE is currently offering a 30-day free trial, giving parents full access to the platform, live sessions, expert support, courses and community before they pay anything. Visit broode.ie to explore BROODE and start your free trial.