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THE HUMBLE JACOB’S cream cracker has been a staple of Irish food cupboards for donkey’s years, and for good reason.
The crackers are a source of comfort and joy for many, whether spread with butter, loaded with cheese, or nibbled on dry. So why are so many people unsatisfied?
A recent thread on Reddit’s Irish forum revealed a general unhappiness with the ‘new’ taste and look of Jacob’s cream crackers, with some users admitting they had switched to – whisper it – Carr’s Water Biscuits.
Dark-Artist wrote:
It doesn’t have that same creamy taste/texture anymore – more of a salty, floury sensation that is really mediocre and puts it on the same level as the rest of the world’s crackers.
LoggedInToJokeAbout agreed:
The’ve gone very biscuity, yes.
And that’s not the only evidence. There have are reports of a different taste stretching as far back as 2012:
Paul M / TwitterWhat the hell have Jacobs done to their cream crackers?! They taste like they're gluten free. Bloody disgusting!
— Milo Katar MBE (@KyleKatran) March 25, 2014
Ronan Egan / TwitterJacobs cream crackers why are you different now? Stop it!
— Ronan Egan (@EganRonan) July 28, 2015
Nike :') 1D / Twitterim almost certain that not all packets of jacobs cream crackers taste the same. these are disgusting
— Nike :') 1D (@Nikeey__) April 21, 2012
In Ireland, the Jacobs brand name is owned by Valeo Foods – a spokesperson for the company told DailyEdge.ie that the recipe had not been changed.
However, in the UK the Jacobs name is owned by United Biscuits, and it’s entirely possible that those crackers could be the source of the unrest we see here.
Don’t give up on your beloved cream crackers yet, folks.
Written by Valerie Loftus and originally published on DailyEdge.ie.
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Useless fact 101: The world record for most crackers ate in 1 minute is 3
I always think I can beat it but I can’t, your spittle just dries up after the first twenty seconds
Many a man have almost died trying to beat it
I once did it in just over a min!!
Soooooo close!
Talk about dry mouth after!!!
No Jacobs biscuits are made in Ireland anymore that’s the problem the Irish has gone out of there products, perfect example is the famous club milk it used to be made here with Cadburys chocolate then they shifted production to England the chocolate changed and less was used remember the thickness of chocolate at the ends of the club milk not their now… O bye the way most products are made in Poland .. Only there head office remains in Tallaght
I switched to Carrs after noticing that the Jacobs cracker suddenly was half as thick and dry as a bone. fcuk Jacobs I won’t be buying again. stick that in your boardroom presentation. #greedyfcuks
I bought a packet at the weekend in Supervalu, Ate two, and even the dog didn`t fancy finishing the rest – normally he is a bin on legs, but this time they were scattered all across the backyard.
Were only good for soaking up the excess rain water so he didn`t drown – as dry as F*%* they are,
Definitely changed.
.
You sound like you were expecting something moist
The recipe may not have changed but the temperature of their ovens surely has.
Maybe single people eat crackers, we don’t know. Frankly, we don’t want to know.
They are 100% not the same as they use to be. They are horrible
the way they taste now you are better off getting the 26c aldi crackers instead of paying €1.20!! lol! pity, try to buy irish but it doesnt always work out.
You’re buying Polish Anne! Jacobs fecked off years ago
Tesco own brand crackers are surprisingly good and they’re only 26c per pack. I stopped buying Jacobs a long time ago..
But will we ever find out how do they get their figs into their fig rolls??
They probed it in.
too late Joe
You will have to learn Polish and by that time production could have switched to Timbucktoo.
Are the 1916 relatives of the Jacobs garrisson aware of this?
Bought some recently and texture and taste is different :( Back to buying Carr’s :)
I have to say , I don’t like cream crackers .
And they don’t like you!
no love lost so !
Yeah they’re manky
Some pajamas have stripes and some don’t have any stripes at all. Isn’t that interesting?
If I ever run out of all of life’s available, pleasurable options I will eat a cracker….. Shudder….
I used to eat at least two or three packets of Jacobs cream crackers a week, I have just loved them for many years, they were the best crackers in the world! but now their completely tasteless and boring I am so disappointed. I switched to Bolands but they have changed them too! I now eat Carrs which are a bit tastier than Jacobs and Bolands. SO DISAPPOINTED!
The ones I had bought at the weekend were made by Mondelez International. Won’t ever be buying this product again. Interesting that the front of the pack stated “NOW TASTIER THAN EVER ” I won’t be eating them again, in fact I only ate one before junking the rest of the pack
Jacobs cream crackers used to be the tastiest crackers in the world, I used to eat 2 to 3 packets a week, but I have just had to stop wasting my money on them as they are tastless and boring. I switched to Bolands and they too have gone the same way! so I now have to settle for Carrs. So disappointed after years Jacobs crackers. Nothing tasted like it used too anymore.
have your say