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Jameson sales revenues soar by 25 per cent in six months

Sales figures from Pernod Ricard for the second half of 2011 show soaring sales of the popular Irish whiskey.

Image: Wikimedia Commons

WORLDWIDE SALES REVENUES of Jameson Irish Whiskey rose by 25 per cent in the second half of last year, its producer Pernod Ricard has revealed.

Sales and financial figures for July to December, released by the distiller this morning, said the ‘organic’ sales growth of the Irish-made whiskey had surged in that time.

Four-fifths of that surge had come purely as a result of increased sales volumes, while the rest was contributed by an increase in the retail price.

Over 3.8 million cases of the whiskey – which is now distilled in Cork but vatted in Dublin – were sold worldwide last year.

The whiskey is among the star performers in the French-based distiller’s global portfolio of spirits, with only the Scotch whisky Royal Salute (34 per cent), Ricard liqueur (32 per cent) and Martell cognac (28 per cent) seeing higher growth.

By comparison, other drinks produced by Pernod Ricard had more modest growth: Mumm champagne and Malibu rum saw sales grow by 5 per cent, while Havana Club rum sales were flat and sales of Kahlua rum-based liqueur was down by 3 per cent.

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The figures also showed that Pernod Ricard’s overall net sales for the year 2011 reached €4.61 billion, up by 8 per cent on 2010, with net profit for the year of €820 million.

Anna Mahmhake, chief executive of Pernod’s local subsidiary Irish Distillers, said Jameson was now in its 23rd consecutive year of growth, and that sales were likely to exceed 4 million cases in 2012.

Earlier this year Irish Distillers announced a further €100 million investment in its site at Dungourney, near Midleton, confirming it as its ‘global centre of excellence’ for Irish whiskey production.

Read: Sláinte! Irish distillery bought for €73million

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Gavan Reilly

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