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Monday 11 December 2023 Dublin: 8°C
way back in 07

Political nostalgia: Hands up who still has a Lucinda Creighton beermat? ... Anyone?

Come with us on a journey through time and space … to the early part of 2007.

LET’S ALL TRY and cast our minds back to 2007…

A distant memory for most of us…

No doubt we’d find ourselves bewildered by the dress sense and popular culture of the period, if we happened, somehow, to be whisked back in a time machine.

Ben Affleck’s ‘Gone Baby Gone’ was packing them in in the movie-houses for instance, and in the charts (?) someone called ‘Beyoncé’ had all the kids talking (talking … remember talking?).


Enough of this chicanery…

Continuing our intermittent (and surprisingly popular) series of political nostalgia posts, we really just dragged you all the way down here to show you this…

Lucinda Creighton, then an up-and-coming Fine Gael councillor, presumably had hundreds of these moody-looking beermats printed up as she launched her bid for a Dáil seat in ’07.

She was, as we all know, pretty successful in that year’s General Election, and still occupies her Dublin South-East seat, following a further victory in 2011 (there’s been a lot of water under the bridge between herself and the party since then, obviously, but let’s not get into that — this isn’t history class).

The back of the beermat, by the way, is a little bit genius…

[Pics via the excellent Irish Election Literature]

If, again, you could take a second to plunge back into the murky depths of time, you might recall that the slogan was a play on a line from a well known sensible drinking ad (remember sensible drinking?).

Alright, we’re done.

Back on Wednesday with more of this sort of thing…

Read: Leaking the Budget “used to be a resigning offence” … Phil Hogan learned the hard way, back in 1995

Read: ‘Plain … but not horsefaced’ – the ideal 1960s female Garda 

Read: Back in time: This ‘Pizza Delivery’ leaflet from the PDs is truly bizarre…

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