We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.

The download of apps - even novelty ones like keyboards for tablet computers - exceeded 1 billion per wek for the first time. Paul Sakuma/AP
Appy Days

Over 1 billion apps downloaded in Christmas week

The downloads total between December 25 and 31 is thought to be the highest number of downloads ever recorded.

OVER ONE BILLION smartphone apps were downloaded in the last week of 2011 – the highest number ever to be downloaded in a seven-day window.

Statistics compiled by analytics firm Flurry estimate that 1.2 billion apps were downloaded between December 25 and 31 – the first time that the one billion threshold had ever been broken.

The surge in downloads marked a 60 per cent increase in the average number of apps downloaded for each of the two previous weeks – indicating that smartphones and tablet computers were among the popular Christmas gifts this yaer.

The US accounted for almost half of the total, with Flurry estimating that 509 million apps were downloaded in the country that week; China beat the UK into third place, accounting for 99 million downloads to the UK’s 81 million.

The strong performance of China is notable, however, because Christmas is not widely celebrated in the country and so there would be no associated surge of gift-giving.

Apple’s App Store – the sole formal method for downloading apps to the iPhone, iPad and iPod Touch – was expected to reach around 10 billion app downloads last year, more than doubling the total downloads recorded between 2008 and 2010.

Flurry separately estimated that the number of new smartphones activated on December 25 was around 6.8 million – more than four times the usual daily amount.

While Apple does not formally release data about the number of devices being turned on for the first time, Google has confirmed that over 3.7 million Android devices were activated on Christmas Eve and Christmas Day.

Flurry’s statistics are based on analytical tracking embedded in the vast majority of Apple and Android apps.

Readers like you are keeping these stories free for everyone...
A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.

Your Voice
Readers Comments
    Submit a report
    Please help us understand how this comment violates our community guidelines.
    Thank you for the feedback
    Your feedback has been sent to our team for review.