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Boston, Philly and onto New York: How Penneys is plotting its US takeover
More details of Primark’s US expansion have been revealed.
PRIMARK’S FANCY NEW stateside store will open in a month’s time, 46 years after the first Penneys store opened in Dublin.
It was announced last year that the historic Burnham Building in Downtown Crossing, Boston will be the location for Primark’s first US store and the company have now revealed that their second location will be in Philadelphia.
The Boston store is set to open its doors on 10 September with the company in the middle of an advertising push to hire prospective sales assistants and supervisors.
Primark say that the new Boston store will have 77,000 square-feet of floor space and will stock some clothing that’s exclusive to US costumers.
The group have also partnered up with US-based style media company Refinery29 who will feature Primark clothing through an ‘Editor’s Picks’ feature.
Primark, which is owned by Associated British Foods, explains that their US expansion plans will see them have a total of nine stores by the end of 2016.
The second of which will see them opening up in the King of Prussia Shopping mall in Philadelphia, one of the biggest malls in the US.
Their focus is the east coast with stores also planned for New York, New Jersey and Connecticut.
Much of this expansion is likely to come by way of a deal Primark signed last year with US retail chain Sears.
Sears is looking to raise cash and agreed lease agreements that will see Primark open seven stand-alone stores in shopping centres across the northeastern US.
The conglomerate started on Mary Street in Dublin city centre in 1969 and now over 57,000 people and operates over 287 stores around the world.
Read: Primark strikes deal with Sears to open its first US stores >
Read: A household Irish name built from humble beginnings: The Penneys story >
