Readers like you keep news free for everyone.

More than 5,000 readers have already pitched in to keep free access to The Journal.

For the price of one cup of coffee each week you can help keep paywalls away.

Support us today
Not now
Advertisement

This hardware store's 'gay' Christmas ad has left everyone scratching their heads

“We’re Robert Dyas and we’re gay. And straight. And bi…” Wh-what?

SLING YER HOOK, John Lewis. Another shop named after a man has taken your Christmas ad crown.

robertdyas Source: YouTube

UK hardware store Robert Dyas uploaded this Christmas ad to YouTube earlier this week โ€“ it features various staff members and customers proclaiming themselves as gay, straight, or bisexual, and itโ€™s utterly confusing.

Source: Robert Dyas/YouTube

Yes, you did just hear a man saying:

robertdyas

The ad has gone viral on social media with people wondering what the hell is going on. Is it a spoof, or sincere?

But other people cracked it โ€“ the ad is very similar to this 2009 parody video by YouTubers Rhett & Link, which did the same thing except with โ€˜blackโ€™ and โ€˜whiteโ€™.

Making a difference

A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article.

Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.

For the price of one cup of coffee each week you can make sure we can keep reliable, meaningful news open to everyone regardless of their ability to pay.

Source: Rhett & Link/YouTube

Parodying a parody. How very meta, Robert Dyas.

Written by Valerie Loftus and posted on DailyEdge.ie

[image alt="" src="http://cdn.thejournal.ie/media/2015/12/img2-thejournal-141.png" width="600" height="115" credit-url="" credit-source="" credit-via="" credit-via-url="" wp-id="wp-image-2499908" class="alignnone" /end]

Never mind Christmas โ€“ this Swords supermarket is ready for Easter>

12 things that make every Irish person feel glamorous>

About the author:

DailyEdge.ie

Read next:

COMMENTS (42)