divya_ via Creative Commons

Students focus on side of drink culture 'neglected by reality TV' says its competition looks at the aspects of home drinking which are glossed over on shows like the Geordie Shore and Tallafornia.

A COMPETITION for third-level students aimed at raising awareness about responsible alcohol consumption will focus on ‘excessive levels’ of drinking as depicted on reality TV shows such as the Geordie Shore or Tallafornia. says that the shortlisted entries for its Dare2BDrinkAware competition show the side of Ireland’s drinking culture that is not shown on reality shows.

“There has been a plethora of reality TV shows in recent years that glorify and normalise excessive levels of home drinking,” the organisation’s CEO Fionnuala Sheehan says. “But the reality is that most Irish people can enjoy a few drinks in their homes without going overboard.”

Sheehan adds that the competition entries show “the side of Ireland’s drinking culture that your favourite reality TV shows forget to mention: the cost of heavy drinking for your health, your family and your future.”

The 11 shortlisted entries are due to be unveiled tomorrow at the Science Gallery on Pearse Street in Dublin city centre and feature film and multimedia approaches to the theme ‘drinking in a home environment’.

There are three prizes up for grabs in each of the film and the multimedia category, including prizes based on a public online vote.

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