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Dublin: 7°C Tuesday 20 April 2021

Three apologises after criticism of ad as transphobic

Many people are expressing their disgust at the ad on social media.

THREE IRELAND IS being widely criticised for a billboard ad which is being described as transphobic.

The billboard says: “Sorry Vodafone customers It turned out he was a she after you’d used all your data”.

The text box underneath tells customers that they will not run out of data before the finale of a film they’re watching”.

However, the phone network says it was not its intention to be offensive.

“It’s part of a wider campaign that gives examples of when you can often miss the best bits of TV/films when you’re streaming because you’ve used all your data.

“Another example in the campaign is ‘Sorry Vodafone customers, Ireland scored the winning try after you’d used all your data’.

Again, we’re sorry for any offence caused and hope this explains the concept and shows that no offence was intended at all.


Many people have taken to Twitter to express their disgust at the ad in question, with some even adding that they will be changing network as a result.

Some people have defended the ad and saying it’s not disrespectful.


It comes as the Gender Recognition Bill passed through the Oireachtas today, meaning trans people are now legally recognised in Ireland.

Read: Transgender children are ‘living in a nightmare’>

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