We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.


Burger King's Twitter page is hacked, gains 30k new followers

Marketing lesson?

THE OFFICIAL TWITTER account for Burger King was taken over by hackers earlier today – who managed to gain over 30,000 new followers before their antics got the account suspended.

The users behind the account rebranded it with a McDonalds avatar and background, changing the bio to read: “Just got sold to McDonalds because the whopper flopped =[“.

About 50 tweets were posted by the hackers, who may have been able to maintain control of the page because today is a national holiday – President’s Day – in the United States, meaning most corporate buildings are closed.

Having been taken over at about 5pm Irish time, it was not until 6:15pm that the account was suspended – but the event will reap some long-term benefit for BK’s online presence, given that its number of followers swelled from just under 75,000 to just under 110,000 before the plug was pulled.

Read: Twitter attacked by ‘sophisticated’ hackers

Readers like you are keeping these stories free for everyone...
A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.

Your Voice
Readers Comments
    Submit a report
    Please help us understand how this comment violates our community guidelines.
    Thank you for the feedback
    Your feedback has been sent to our team for review.