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“KIND OF MINDBLOWING” — that’s what Bono thought about the concept of his band teaming up with Apple to release their new album for free.
The surprise move, announced in Califonia last night, will see the 11-track ‘Songs of Innocence’ offered to 500 million iTunes users.
Their last album, released in 2009, eventually sold over five million copies, but the band later said they were disappointed with its sales performance.
Will the new release strategy this time out make you any more likely to listen?
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