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Dublin: 16°C Thursday 30 June 2022

Are these the most irritating Irish ads ever?

Bertie in the cupboard, awkward RTÉ Guide man, an overexcited chicken fancier: here are our nominees for some badvertising for distinctly Irish products.

YOU PROBABLY have a TV ad that you love to hate – so many, in fact, it might be impossible to choose just one.

So what about narrowing it down to ads to those ads for distinctly Irish products? We don’t really hate all the following ads… but we definitely know people who do. If you have a particular one to include, tell us about it in the comments section.

  • Paul Williams in the fridge, Bertie Ahern in the cupboard – ad or a nightmare? (and yes, that is the lad who doesn’t know what a tracker mortgage is).

via 2010NOTW/Youtube

  • It’s only chicken. Calm down. And stop slamming the oven door.

via McCannDublin/Youtube

  • Again, why is everyone so excited about chicken?

via ILoveIrishChicken/Youtube

  • Unfortunately, we couldn’t get our hands on the Bank of Ireland student saver ad that has the line “train tracks… bitta ching ching, ya know?” but we figure this one is somewhere just behind it on the scale of irritation. You’ve been given a promotion, mate. Cheer up. (Nice soundtrack from Mícheál Ó Súilleabháin though…)

via AlanMcB/Youtube

  • Sorry, RTÉ Guide, we appreciate the sentiment but the sparkly eyes and the awkward male voice changes jar. Also, we keep forgetting that it’s for a TV magazine and not for a brand of biscuits.

via RTÉ/Youtube

  • The next one isn’t for an Irish company but it does feature the most ubiquitous Irish personality on the household services television ad scene. This one isn’t for UPC, it’s for stuff made out of UPVC. That’s very confusing, Craig Doyle.

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via EverestTv/Youtube

  • Ditto McDonald’s being an import, but Johnny Logan was definitely only for the Irish market. We’re on the fence about this one but the snippet of script: “Darren’s just dumped me.” “By text?” might push it onto the dark side.

via chetherington/Youtube

  • Some ads are so ‘brilliant’, they cry out for a parody. This one for Autoglass was written by Dave Moore and Dermot Whelan, who now have the drivetime show on 98fm (and yes, the latter is the lad on RTÉ’s Republic of Telly):

via Dublins98/Youtube

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