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Dublin: 13 °C Monday 3 August, 2020
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Enda is in Germany today... opening a new Penneys store

The store opening in Alexanderplatz in the city is the second store to open in Berlin.

THE TAOISEACH HAS to attend a lot of events under his remit, but today Enda Kenny will be battling against crowds of German teens eager to get into the new Primark store in Berlin.

The store opening in Alexanderplatz in the city is the second store to open in Berlin.

Kenny will have to keep his wits about him as the last store that opened in Berlin reportedly had a mob of teenagers outside hours before the opening.

Primark store opens in Bristol Shoppers wait on the pavement for the doors to open at the new Primark store in Bristol in 2009. Source: PA Archive/Press Association Images

This is not an uncommon scene at the opening of a new Primark store. Long queues and crowds of young teenage girls often gather outside a new store.

Flagship Primark store opens Shoppers queue outside the new Primark flagship store on London's Oxford Street.. Source: PA Archive/Press Association Images

Primark, who operate their head offices in Dublin and Reading, have become a retail giant from humble beginnings.

The opened their first store in Dublin in 1969. They now operate 38 stores in Ireland.

Primark have expanded into Europe and now have stores in the UK, Spain, The Netherlands, Germany, Portugal , Belgium, Austria and France.

Primark’s latest results show the firm’s profits rose by more than a quarter to £298 million in the six months to March, while the company achieved sales worth £2.3 billion – up 14 per cent on last year.

While in Germany, Kenny will also visit the Irish Embassy, meet with Chancellor Angela Merkel and deliver a key note address at an the Wirtschaftsrat Deutchland Economic Conference.

Read: 9 emotions you experience while shopping at Penneys>

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