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Enterprise Rent-A-Car opens first franchise in 55 years

Guerin Car Rental Solutions in Portugal was appointed a franchisee, bringing the brand’s European presence to six countries.

FILE: An Enterprise Rent-A-Car storefront location
FILE: An Enterprise Rent-A-Car storefront location
Image: JAMES A. FINLEY/AP/Press Association Images

ENTERPRISE RENT-A-CAR has opened its first franchise in Portugal – and appointed Guerin Car Rental Solutions to look after it.

This is the first time in its more than 55-year history that Enterprise Holdings is franchising its flagship Enterprise Rent-A-Car brand.

This agreement brings the Enterprise Rent-A-Car brand’s European presence to six countries – the UK, Germany, Ireland, France, Spain and Portugal – representing more than 65 percent of the European car rental market.

The company is also to rebrand the recently acquired Citer and Atesa operations in France and Spain.

The company – through its regional subsidiaries – operates the largest fleet of vehicles in the world and a global network of more than 8,200 airport and neighbourhood locations.

Since 1989, Guerin has been a leader in Portugal’s car rental sector with a nationwide presence in all metropolitan centers and major airports.

Read: Citigroup to cut 11,000 jobs and scale back global operations>

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