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evening sitdown
Your evening longread: 'The results are magical and nightmarish' - the companies trying to find India's TikTok stars
It’s a coronavirus-free zone as we bring you an interesting longread each evening to take your mind off the news.
EVERY WEEK, WE bring you a round-up of the best longreads of the past seven days in Sitdown Sunday.
For the next few weeks, we’ll be bringing you an evening longread to enjoy. With the news cycle dominated by the coronavirus situation, we know it can be hard to take your mind off what’s happening.
So we want to bring you an interesting read every weekday evening to help transport you somewhere else.
We’ll be keeping an eye on new longreads and digging back into the archives for some classics.
A group of teens queue up to audition – not for a TV show, or a movie, but to see if they can be India’s next TikTok star.
(The Atlantic, 10 mins reading time)
Nowhere is the impact of this promise better represented than here in India. TikTok is currently the most downloaded mobile app in the country, with more than 200 million users, and it’s shaping a new youth culture in which millions of young people—in big cities and small villages alike—are trying to be TikTok’s next big star. The results are both magical and nightmarish.
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