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# cider house rules
Bulmers have a new ad and it's all a bit... arty
What do turtles and bubbles have to do with alcohol says you.
CIDER PEDDLERS BULMERS have a new tv advert which will be hitting every screen you can think of sometime in April.
You’d have to say the timing is pretty good given the mini-heatwave we currently find ourselves in.
Titled ‘Not A Moment Too Soon’ the campaign places a similar emphasis on the passage of time as previous efforts by the company.
This time it’s all about taking things as slowly as possible, a bit of a sea-change from the more recent comic antics of less than intelligent orchard-workers Dessie and Liam.
Things are all a bit more serious this time around. And arty. There’s deer, a turtle, a bubble and all sorts of other non-booze related stuff in there.
It’ll still probably make you want to drink alcohol in the sun mind you.
Directed by Irish music video veteran Aoife McArdle the ad can be viewed in full below:
Read: Why craft cider could be the new craft beer
Read: In Ireland, good weather equals big profits for Bulmers
