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CIDER PEDDLERS BULMERS have a new tv advert which will be hitting every screen you can think of sometime in April.
You’d have to say the timing is pretty good given the mini-heatwave we currently find ourselves in.
Titled ‘Not A Moment Too Soon’ the campaign places a similar emphasis on the passage of time as previous efforts by the company.
This time it’s all about taking things as slowly as possible, a bit of a sea-change from the more recent comic antics of less than intelligent orchard-workers Dessie and Liam.
Things are all a bit more serious this time around. And arty. There’s deer, a turtle, a bubble and all sorts of other non-booze related stuff in there.
It’ll still probably make you want to drink alcohol in the sun mind you.
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Directed by Irish music video veteran Aoife McArdle the ad can be viewed in full below:
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