Advertisement

We need your help now

Support from readers like you keeps The Journal open.

You are visiting us because we have something you value. Independent, unbiased news that tells the truth. Advertising revenue goes some way to support our mission, but this year it has not been enough.

If you've seen value in our reporting, please contribute what you can, so we can continue to produce accurate and meaningful journalism. For everyone who needs it.

cider house rules

Bulmers have a new ad and it's all a bit... arty

What do turtles and bubbles have to do with alcohol says you.

CIDER PEDDLERS BULMERS have a new tv advert which will be hitting every screen you can think of sometime in April.

You’d have to say the timing is pretty good given the mini-heatwave we currently find ourselves in.

Titled ‘Not A Moment Too Soon’ the campaign places a similar emphasis on the passage of time as previous efforts by the company.

This time it’s all about taking things as slowly as possible, a bit of a sea-change from the more recent comic antics of less than intelligent orchard-workers Dessie and Liam.

bulmers deer Pictured: ci-deer

Things are all a bit more serious this time around.  And arty.  There’s deer, a turtle, a bubble and all sorts of other non-booze related stuff in there.

It’ll still probably make you want to drink alcohol in the sun mind you.

bulmers turtle

Directed by Irish music video veteran Aoife McArdle the ad can be viewed in full below:

Video TheJournal.ie / YouTube

Read: Why craft cider could be the new craft beer

Read: In Ireland, good weather equals big profits for Bulmers

Readers like you are keeping these stories free for everyone...
A mix of advertising and supporting contributions helps keep paywalls away from valuable information like this article. Over 5,000 readers like you have already stepped up and support us with a monthly payment or a once-off donation.

Your Voice
Readers Comments
11
    Submit a report
    Please help us understand how this comment violates our community guidelines.
    Thank you for the feedback
    Your feedback has been sent to our team for review.